You work your whole life for this moment.
Admissions Officers give you 2 minutes.
54,919 students apply to Yale every year.
41,190 have the academic qualifications to succeed.
2,196 are offered admission.
WHAT GETS YOU IN THAT 2,196?
Admitted
And as I'm standing there, listening to thousands of people screaming my name, The Euphoria fades, The Panic quickly taking its place:
How do I tell my perfect mother, the one who sacrificed absolutely everything for me to get an education, that her darling son wants to be a rapper?
Taylor M.
Double Major in Economics and Linguistics
Class of 2030
Prospective Economics Student
Taylor M.
Economics is often described as the study of how people make choices when resources are limited.
I started thinking about this long before I knew there was a name for it.
In my house, money was something we talked about often: what was worth spending on, what could wait, and what we could do without. I became interested in the logic behind those decisions, and eventually, I became obsessed with trying to understand why we make the choices we do when we cannot have everything we want.
Original
YOU HAVE 120 SECONDS
to hook an admissions officer—and five minutes to convince them to go to bat for you. That's 120 seconds to stand out among tens of thousands of applicants, all competing for the attention of the same reader.
You can’t achieve that with a perfect GPA, test scores, or by rattling off extracurriculars.
You achieve that by crafting an unforgettable story.
A story that makes an Admissions Officer spit out their lunch, rip off their glasses, run to the quad in the pouring rain, look up at the sky and yell,
The Scream. Edvard Munch, 1893.
(slightly modified)
I FOUND THEM! THANK YOU GOD,
I FINALLY FOUND THEM!!!
Die Schachspieler (The Chess Players). Moritz Retzsch, 1831.
We use the principles of classical storytelling and modern brand positioning to architect your student's application in a way that positions them as a One-of-One, Must-Have Applicant in a sea of sameness.
We believe every student already has an extraordinary story within them.
Our job together to uncover it, understand it, and lay out the chessboard so that every essay, activity, and accomplishment points towards one conclusion:
This one is wired differently.
When tens of thousands of students are competing for the same handful of seats, the same strategy won't work for everyone. In an era of AI-generated essays and increasingly homogeneous admissions advice, relentless, obsessive authenticity has become the greatest competitive advantage.
"THE COUNSELOR OF OUR DREAMS.
RHEA LEAVES NO STONE UNTURNED."
-ISHA
MOM OF MAYA, HARVARD CLASS OF 2029
Admitted
0, 1, 1, 2, 3, 5, 8, 13, 21, 34...
The sequence unfurls through creation like a signature, with someone winking at me through the other side.
She curls through sunflowers, hides in pinecones, arranges the heavens. The deeper I look, the less it can feel like chance.
I hear the echoes of my second-favorite teacher (right behind my Mother's brass murti of Lord Ganesh): Dr. Albert Einstein.
Coincidence is God's favorite way of remaining anonymous.
Dhruv S.
Double Major in Physics and Religious Studies
Class of 2030
The first time I took apart an old computer, I had no idea what I was looking for. I just knew it wasn't working, and I wanted -- no, needed -- to understand why.
I remember sitting on my bedroom floor with the screws lined up beside me, staring at the wires, chips, and pieces of metal spread across the floor. I kept picking things up and turning them over, wondering what each piece actually did.
How did all of these separate parts, none of which seemed particularly complicated on their own, work together to make the computer function? I didn't end up fixing it that day, or even that year. But I left with a question I wouldn't let go of for the rest of my life:
What makes this work?
Original
Prospective Computer Science Student
Dhruv S.
About
Rhea is an Ivy League Graduate, startup founder, and former Chief of Staff to the CEO at a $100m+ software company.
She is not your typical college counselor. After graduating early from the Wharton School of Business at the University of Pennsylvania (with a minor in Creative Writing!) to directly support Silicon Valley CEOs, she understands that even at the top of the corporate world, the key differentiator between success and failure is a good story.
As the daughter of two Indian immigrants, she has a personal interest in helping students fulfill their academic potentials and is eager to support families navigating the esoteric "If-You-Know-You-Know" American college process.
WHO WE WORK WITH
Students:
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Seniors & Transfer Students who are ready to build an unforgettable story around everything they’ve accomplished
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Juniors who are ready to get strategic about the next 18 months, putting themselves in the best position to succeed
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Freshman & Sophomores who want to be proactive throughout high school, making intentional choices that set them up for success in the college application process
Families who are ready for:
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A STRATEGIST with the heart of a Storyteller
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Someone who approaches the college application process holding The Art of War in one hand and The Hero with a Thousand Faces in the other
Available remotely for families worldwide, or in-person for families in NYC.
Mira
Princeton University, Class of 2030
What no one tells you is how mental this process is. The self-doubt, the feeling that no matter what you've done, it's not enough. That was the hardest part for me.
Rhea really gets it. She understands how overwhelming this can be, and she doesn't just help with the technical stuff . . . she helps you breathe through it.
I had all these scattered thoughts about my love for psychology, the research papers I'd read for fun, my volunteer work at a crisis hotline. I was rambling, convinced I was making no sense. But Rhea helped me weave all that together to find a story I didn't even know was there.
She has this insane ability to take all the different pieces of your life and help you connect them into something meaningful.
